SEO Expert in the iGaming space. Author of "iGaming SEO 101," host of the "Po Ushi v Gamble" Telegram channel, and a conference speaker. I specialize in the most competitive verticals on the web — gambling, crypto, and fintech.
"If you want to achieve 100% success in iGaming SEO, be the one who sells fishing rods, not the one who catches fish."
— Max Yarmukhametov
SEO Team Lead with 9+ years of hands-on experience driving growth in highly competitive niches, including iGaming, Crypto, and Finance. I combine deep technical SEO expertise with data-driven strategies to deliver measurable results across 50+ industries and 10+ global markets.
I've built and led a 10-member cross-functional SEO team, optimizing workflows, analytics, and execution processes to scale projects efficiently. My approach balances strategic vision with tactical execution, ensuring consistent growth in traffic, visibility, and conversions.
Beyond client and in-house projects, I share practical SEO insights through my Telegram channel "Po Ushi v Gamble" and YouTube channel, where I publish case studies and actionable strategies. I believe in transparent, value-first SEO and advocate for free knowledge sharing instead of overpriced courses.
A no-nonsense playbook for dominating search rankings in the brutally competitive world of online gambling, betting, and casino affiliates. Covers everything from reverse-engineering the top-ranking sites to link building in grey-hat niches, PBN strategy, building topical authority, and nailing E-E-A-T — all backed by real-world SOPs and battle-tested tactics from Tier-1 affiliate operations.